Jess Jagmin

XCCommerce is a B2B SaaS company that lives firmly behind the curtain, powering how major retailers manage promotions, coupons, and loyalty programs across every channel you can think of. Their platform plugs into POS, e-commerce, and ERP systems, helping brands like L.L.Bean and Shoppers Drug Mart keep all those moving parts in sync. Not flashy, just very good at solving a very complex problem.

They’re one of those behind-the-scenes powerhouses. With over 20 years in, they help retailers untangle the chaos of promotions, loyalty programs, and personalized offers across in-store, online, and everything in between.

As a Generator Design client, I worked with them on bringing that story forward in a way people could understand without needing a decoder ring. With a mix of strategy and design, I helped shape their voice and image across LinkedIn.

That meant running social content, building both static and motion pieces for LinkedIn, and finding ways to make complex ideas feel clear and, dare I say, interesting. I also put together reports and decks that didn’t feel like a slog to get through, plus larger pieces like trade show banners that had to hold their own in a busy room.

There was also a layer of custom illustration throughout, helping tie everything together and give the brand a bit more personality without losing its credibility.

Overall, it’s been about consistency and clarity—taking something complex and making it feel approachable, while still backing up XCCommerce’s reputation as a leader in the space.