Client
Lowe's Canada
Produced for
Red Piston
Role
- Interactive Designer
Date
2013–2016
Contact
- email@domain.com
Working on the Lowe’s Canada account at Red Piston meant touching a lot of different things at once.
Some days it was web design. Other days it was banner campaigns, product layouts, animated GIFs, photo editing, mockups, pricing updates, proofing, or jumping into UX and UI details to make sure the whole thing worked once it left the design file.
The work spanned a wide range of Lowe’s digital initiatives, from promotional product campaigns to larger interactive experiences like the augmented reality Holoroom, where customers could explore bathroom design through a more immersive, tech-forward lens.
A lot of the job was balancing polish with production. Making things look sharp, on-brand, and retail-ready, while also making sure the details were accurate, the pricing was correct, the layouts made sense, and everything could be handed off cleanly to developers.
I worked closely with project managers, developers, and the broader Red Piston team to keep projects moving, solve problems quickly, and make sure the final pieces held together across screens, banners, landing pages, and campaign assets.
It was fast, detailed, and collaborative; not just about making something look good, but making sure it survives the real world of deadlines, approvals, revisions, product changes, and launch dates.
