Jess Jagmin

ARTIFFEX lives in a pretty complex space: investment accounting, reconciliation, all the stuff that usually involves way too many spreadsheets and not enough clarity. Their whole thing is cutting through that. Take messy, unstructured portfolio data and turn it into something useful, fast.

It’s part of the NDEX ecosystem out of Montréal, built for accounting firms and family offices that need accuracy without the manual grind. Not the flashiest pitch, but a very real problem to solve.

My role was taking all of that and making it make sense visually. Turning a pretty dense value prop into something people can actually understand at a glance.

That meant building out a cohesive system across magazine ads, web ads, and social. Everything had to work in both English and French, so layout, hierarchy, and readability needed to hold up no matter the document size or language.

Print leaned more into structure and credibility, bold, confident, no guesswork. Digital focused on clarity and conversion, with straightforward messaging and calls to action that don’t dance around the point. Social pulled it back even further, breaking things down into quick, digestible visuals.

I also built out Canva templates so their team could move quickly without breaking the system, which is always the goal.

In the end, it’s a brand that feels consistent, clear, and a lot less intimidating than the space it operates in.